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Email in the Age of Social Media


The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web. Learn how to effectively integrate social media into your email marketing campaigns and reap the rewards in the form of increased reach and results. This whitepaper will outline proven strategies and tools for identifying your most influential customers and developing integrated, viral programs that motivate them to share your messages. Plus, learn eight quick tips for better social media marketing. Key things you will learn are: •Current adoption and growth of popular social networks •How to leverage social media in your email marketing programs •Key metrics to measure and evaluate your social presence •Proven strategies for motivating your biggest online influencers •Content strategies and best practices for creating viral campaigns

Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
Published:  Jul 31, 2009
Length:  18
Type:  White Paper