SC Magazine Australia/NZ / White Papers / LeapFrog Interactive / Agency Coordination for Integrated Marketing Campaigns

Agency Coordination for Integrated Marketing Campaigns

LeapFrog Interactive

Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.

Tags : leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital
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Published:  Jul 09, 2009
Length:  10
Type:  White Paper