SC Magazine Australia/NZ / White Papers / Neolane, Inc. / The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned

The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned

Neolane, Inc.

Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.

Tags : cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions, total cost of ownership, tco, cross- channel marketing
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Published:  Mar 12, 2009
Length:  7
Type:  White Paper