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The CMO's Strategic Agenda Benchmark Report

By: IBM
IBM

Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.

Tags : marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm, business analytics, business metrics, marketing automation, return on investment
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Published:  Feb 08, 2008
Length:  33
Type:  White Paper