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By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
Tags : silverpop, marketing, holiday twists, revenue
     Silverpop
By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
16 key questions for buyers to ask flash storage vendors. Also includes data protection requirements for getting the most out of flash.
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     Hewlett Packard Enterprise
By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
     Godfrey
By: CheckMarx     Published Date: Jun 07, 2019
Data breaches continuing to make the headlines and enterprises are no longer questioning "if" a breach will occur, but "when." With the organization's data assets and reputation at stake, having a breach response plan in place is becoming increasingly important. Join security thought leaders and experts for an interactive Q&A to learn more about: - Today’s cybersecurity threat landscape - The true costs of a breach - Preventing breaches: Key factors to consider - Why early breach detection is critical - How to develop an effective incident response plan and get C-Suite buy-in - How to keep your company secure in 2019"
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     CheckMarx
By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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     Pega
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
Tags : bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing
     Bronto
By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : advertising, marketing, vms, social media, roi, vantage
     VMS
By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
     VIDEOHUB
By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
Tags : ibm, marketing, commerce, customer journey
     IBM
By: Wheelhouse Enterprises     Published Date: Jul 02, 2010
Phone systems are a critical part of any business infrastructure. While phone system buyers read the buyers guides, research the different brands, and create elaborate RFPs, there is no substitute for learning from other phone system buyers' mistakes. Here is a list of 10 regrettable mistakes businesses have made when buying a phone systems.
Tags : wheelhouse, voip, business phone, sip, ecommerce, business infrastructure, communication, telephony
     Wheelhouse Enterprises
By: Wheelhouse Technologies     Published Date: Mar 23, 2012
Phone systems are a critical part of any business infrastructure. Here is a list of 10 regrettable mistakes businesses have made when buying a phone system.
Tags : phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine
     Wheelhouse Technologies
By: WatchGuard Technologies     Published Date: Apr 21, 2010
With these ten critical questions as your guide, you can cut through the marketing hype and zero in on the key features and benefits that should guide your decision.
Tags : watchguard technologies, anti spam, security, tco, xcs, anti-phishing, data loss prevention, encryption
     WatchGuard Technologies
By: Metafuse     Published Date: Aug 21, 2009
Looking for project management software can often be confusing. There are so many choices in the market, how do you narrow your search? This white paper gives you 10 tips to guide your solution search.
Tags : project management, pmp, project planning, project scheduling, scheduling, schedule, it management, pm solution
     Metafuse
By: Infor     Published Date: Jun 13, 2017
Power and influence in the automotive industry have dramatically shifted from the companies that make and sell vehicles to the consumers who buy them.
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     Infor
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Wheelhouse     Published Date: Aug 13, 2013
The key to understanding the evolving role of VoIP is recognizing that it’s a lot more than just another method for making voice calls. Buying VoIP means more than simply replacing your existing phone system with a functionally identical one running over an IP network. In fact, the underlying IP technology makes possible great advances in the convenience and capabilities of phone systems. Most important of these is that it allows the integration of voice calling with multiple other methods of communication. Both sellers and buyers of VoIP products that build their strategies around this reality will fare best.
Tags : voip, technology, business management, voice over ip, business intelligence
     Wheelhouse
By: Brainshark     Published Date: Aug 02, 2017
Coaching is a top priority for sales organizations – but most managers tasked with coaching admit they’re not sure how to develop or maintain an effective coaching program. Whether you’re starting a coaching initiative or making modifications to one, you won’t get far without the right buy-in, processes and resources. This exclusive eBook offers 11 must-haves for effective sales coaching. Inside you’ll find: • How to develop a comprehensive coaching plan • The difference between coaching and training (and why you need both) • Tips to make your current coaching program more effective Ready to see better coaching results? Download your free copy today. Download your free copy and start enabling your sales managers to reach their maximum coaching potential.
Tags : sales, sales coaching, coaching initiative, sales sucess
     Brainshark
By: ServiceSource     Published Date: Nov 01, 2013
How strong is your renewal program? Are you able to predict and analyze your performance correctly? ServiceSource® believes that the real yardstick of renewal performance lies in a comprehensive set of key performance indicators (KPIs) that can tell a much broader story. Over the last 13 years and over 145 engagements, we’ve identified these twelve critical factors for successfully measuring and growing your renewal revenue. This whitepaper provides a detailed overview of those KPIs.
Tags : reducing customer churn, servicesource, maximize revenue, essential kpis, renewal opportunity, renewal results, sales process, performance drivers
     ServiceSource
By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
Tags : social media, employee engagement, buy-in, employee participation
     Davis & Company
By: EchoSign     Published Date: Apr 19, 2011
This Buyer's Guide covers the basics and benefits of eSignatures as well as what to look for in an eSignature solutions vendor.
Tags : echosign, esignature solutions, sales buyer's guide, smart selling tools, web-based scheduling, electronic signature, esignature solutions vendor
     EchoSign
By: Palo Alto Networks     Published Date: Jul 05, 2012
The threats that enterprise network and security teams face are evolving rapidly, and the security products that they implement play a major role in the success or failure of the organization's overall security strategy.
Tags : firewall, 2011-2012, enterprise, network, security
     Palo Alto Networks
By: Aerohive     Published Date: Apr 11, 2012
Today Wi-Fi tends to be the primary network access method for many. This paper discusses key requirements to consider as you plan for a WLAN purchase.
Tags : aerohive, wlan, lan, branch office, cloud computing, remote networks, vpn, cloud enabled networking
     Aerohive
By: Lumension     Published Date: Jan 22, 2013
Keeping track of 10,000+ of anything is a management nightmare. With ongoing compliance and evolving attacks against vulnerable endpoint devices, getting a handle on managing endpoints becomes more important.
Tags : endpoint management, security, compliance, patch management, file integrity monitoring, device control, access control, anti spam
     Lumension
By: Lumension     Published Date: Jan 22, 2013
With ongoing compliance and evolving attacks against vulnerable endpoint devices, getting a handle on managing endpoints becomes more important.
Tags : endpoint management, security, compliance, patch management, file integrity monitoring, device control, access control, anti virus
     Lumension
By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Tags : b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies
     CEB
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