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By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
Tags : extensis, direct wine, portfolio server, images, dam, solutions, application integration
     Extensis
By: Ektron     Published Date: Apr 08, 2008
As the Internet evolves, users become more and more savvy about what they want from the experience. Web sites are updated daily when they used to change monthly, and social networking sites such as Facebook and Myspace are checked more often than e-mail. Users know what they want and where to get it.
Tags : intranets, ektron, facebook, myspace, user experience, twitter, social networking, support
     Ektron
By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Tags : acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Tags : email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending
     AcquireWeb
By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : multimedia, ria, rich internet applications, web development, inm, integration new media, software development, web services
     Integration New Media
By: Concentra     Published Date: Mar 31, 2008
There is a lot of interest at the moment in Web 2.0, a catch-all term for ways of making websites much more dynamic and socially interactive. What is a pity is that all the jargon about mash-ups and social media might suggest opening up your online presence this way will require lots of investment in arcane or unproven technology.
Tags : concentra, sharepoint, intranet, 2.0, collaboration, knowledge management, document management, intranets
     Concentra
By: iLinc     Published Date: Mar 31, 2008
iLinc's patented Green Meter technology works continuously in the background of all of iLinc web collaboration sessions (online meetings, webinars, and training/learning).
Tags : ilinc, salesforce, webinar, presentation, green, web collaboration, green meter, web conferencing
     iLinc
By: IBM     Published Date: Mar 28, 2008
Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web.
Tags : web sphere, service oriented architecture
     IBM
By: IBM     Published Date: Mar 28, 2008
Ensuring that data can be exchanged between disparate systems reliably and with speed and transactional integrity is a difficult trick to pull off. And it gets even trickier when things don’t work as anticipated. Yet this is exactly the challenge IBM has addressed for over a decade: first with IBM MQSeries® and now with IBM WebSphere® MQ.
Tags : data management, web sphere
     IBM
By: IBM     Published Date: Mar 28, 2008
Business integration, along with the IT integration resources required to support it, has become an essential focus for companies across industries. These organizations want to update existing technology assets—and realize new value from what were previously disconnected and isolated applications.
Tags : business integration, business process automation, business process management, web sphere
     IBM
By: IBM     Published Date: Mar 28, 2008
The purpose of this Redbook is to provide guidance for the preparation of business process models, developed with the WebSphere® Business Modeler, which will ultimately be monitored by the WebSphere Business Monitor.
Tags : business analytics, business management, business metrics, business process management, web sphere, analytical applications
     IBM
By: Sunbelt Software     Published Date: Mar 27, 2008
Messaging, internal and Web-based threats are increasing in number and severity. Because the profit motive now drives spammers, hackers and other purveyors of malicious content, as well as the development of more sophisticated techniques to circumvent corporate defenses, organizations must continue to improve their defenses.
Tags : messaging, security, web threats, email threats, email security, spam, trojan, sunbelt
     Sunbelt Software
By: Integration New Media     Published Date: Mar 27, 2008
The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe Integrated Runtime, a breakthrough tool for companies looking to build new relationships with their clients. It will also provide information about how Adobe AIR can be leveraged to create next generation web experiences.
Tags : inm, integration new media, adobe air, software development, enterprise applications, sales & marketing software, web development
     Integration New Media
By: WebMetro     Published Date: Mar 24, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
Tags : search marketing, sem, seo, webmetro
     WebMetro
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii
     Safe Software
By: Clarus Systems     Published Date: Mar 18, 2008
Accessible through a web-based, interactive dashboard, the latest version of the ClarusIPC Plus+ solution integrates performance management capabilities that create real-world "What-if" scenarios to predict capacity issues before they have a chance to impact end users. By monitoring KPI's such as server health, gateway capacity, media resources and device registration, you consistently maintain the ability to estimate future bandwidth needs.
Tags : itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices
     Clarus Systems
By: CopiaTECH     Published Date: Mar 18, 2008
Unmanaged Internet access presents many challenges to organizations that rely on the Web for day-to-day business. Even seemingly-harmless Internet use may expose organizations to productivity loss and serious security threats. While large organizations may have access to expensive, sophisticated security solutions, mid-sized and smaller organizations may not have the budgets or technical staffing required to protect against these threats.
Tags : websense, copiatech, monitoring, internet security
     CopiaTECH
By: IBM     Published Date: Mar 11, 2008
This document introduces the reader to the concept of Enterprise Portals as a means of conducting business on the Internet. We continue on to a discussion of the value of using Enterprise Portals, combined with Service Oriented Architecture (SOA) methods, to tie existing processes and applications together to support the Enterprise.
Tags : ibm, corporate portal, portal, portals, soa, ebusiness, ep campaign, service oriented architecture
     IBM
By: IBM     Published Date: Mar 11, 2008
Self-service Web portals enable governments to help citizens obtain information, apply for services and complete transactions more quickly than ever before.  Download this paper to find out how, through the power of Web portals, IBM can help your government agency make information more accessible, and processes more efficient for citizens, businesses and government employees.
Tags : ibm, corporate portal, portal, portals, knowledge management, customer interaction service, customer service, corporate portals
     IBM
By: Ultraseek     Published Date: Mar 07, 2008
The value of effective site and intranet search is clear. Finding the most relevant document helps your organization identify and capitalize on opportunities, accelerate business cycles, and implement and execute effective strategies. But whether you have a few thousand pages on your public website or a few million documents scattered across the globe, selecting the right search solution for your enterprise can challenge even the most seasoned technology buyer.
Tags : ultraseek, search, corporate portals, document management, intranets, search and retrieval
     Ultraseek
By: IBM     Published Date: Feb 25, 2008
Competitive pressures, increased marketplace demands and the constant need to reduce expenses have only intensified the demands put on companies to develop and deploy their software applications quickly, efficiently and cost-effectively. Read about the key barriers companies must cross as they attempt to streamline their software delivery processes and learn how to bridge the gap between development and operations in this paper.
Tags : productivity, application development, software development, web development, ibm
     IBM
By: PolarLake USA     Published Date: Feb 23, 2008
A paper that looks at the promise of XML, Web Services and the Enterprise Service Bus as well as the various XML standards being developed for and used in the Financial Services industry.
Tags : polarlake, enterprise application integration, eai, reference data management, reference data distribution, xml based integration, financial integrations, application integration
     PolarLake USA
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