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By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Tags : pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
     Engine Ready
By: Ingate Systems     Published Date: May 31, 2007
Session Initiation Protocol (SIP) represents the third wave of Internet usage after SMTP (email) and HTTP (Web). Download this free guide now and learn why all firewalls will need to be SIP capable in order to support the wide-scale deployment of enterprise person-to-person communications.
Tags : communication, communications, voip, voice over ip, lan, local area network, ip networks, ip telephony, internet security, firewall, firewalls, ingate, ingate systems, local area networking
     Ingate Systems
By: eFax     Published Date: May 15, 2007
Organization seeking to reduce expense while improve the reliability and capacity of their business faxing are adopting Internet fax service at a record rate. Find out how Internet-based fax solutions enable you to send and receive faxes using your existing e-mail infrastructure and the Web.
Tags : fax, faxing, ip faxing, ip telephony, fax over ip, efax, infrastructure, ip networking, ip networks, integrated communications, communications integration, communication, communications, convergence, protus, protus ip solutions, it spending
     eFax
By: LogiXML     Published Date: May 04, 2007
The term Business Intelligence 2.0 (BI 2.0) is cropping up more and more in the industry, generally referring to the next generation of BI just as Web 2.0 has come to refer to the next generation of the Web.
Tags : business intelligence, olap, data analysis, xml, ajax, collaborative bi, dashboards, reporting, collaboration, logixml, business analytics, business metrics, analytical applications
     LogiXML
By: Infor     Published Date: Apr 19, 2007
To all but the savviest technologists, today's typical Web-architected enterprise product diagram is a confusing jumble of acronyms and buzzwords and pledges of "true enterprise wide" deployments. Separating the hype from reality is critical for end-users to select enterprise products that deliver the full benefits of true enterprise Web deployment.
Tags : enterprise software, deployment, web deployment, architecture, j2ee, eam, enterprise asset management, ejb, web architecture, infor, erp, software development, soap, web development, web services, xml, web service management
     Infor
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
     VisiStat
By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
Tags : web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
     VisiStat
By: CommercialWare     Published Date: Feb 28, 2007
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
Tags : as/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing, cross-channel, datavantage, commercialware
     CommercialWare
By: Infor     Published Date: Feb 27, 2007
SupplyWEB® is an advanced, web-enabled Supply Chain Management and Execution solution from Infor. It is designed to reduce supply chain costs, reduce inventory and increase operational efficiencies. It delivers significant ROI by increasing supplier visibility, enabling inter-enterprise communication,and providing a high level of systems integration.
Tags : supply chain management, scm, operations, manufacturing, edi, erp, enterprise resource planning, roi, return on investment, kanban, supplier managed inventory, supplier relationship, procurement, infor
     Infor
By: Secure Computing     Published Date: Feb 22, 2007
This paper outlines these new threats and discusses the limited effectiveness of reactive legacy Web security solutions against those threats.  The paper then outlines the new reputation based, proactive security paradigm that is necessary for securing Web 2.0 applications.
Tags : web 2.0, web 20, web security, application security, web app security, internet security, network security, hacker detection, intrusion prevention, secure computing, securecomputing, security, security management, web service security, web services, data protection, web service management
     Secure Computing
By: webMethods     Published Date: Feb 14, 2007
SOA: Service-Oriented Architecture is an approach to building IT systems out of common parts. SOA represents a breakthrough in the way we build IT systems. webMethods customers report overwhelmingly that SOA is providing real value to them.
Tags : soa, service-oriented architecture, service oriented architecture, service management, web methods, webmethods, software development, web services, web service security, data integration, web service management
     webMethods
By: LANDesk     Published Date: Feb 12, 2007
White paper discussing how the LANDesk® Management Gateway in LANDesk® management solutions 8.6, along with LANDesk® Trusted Access™, help organizations extend the enterprise management of remote devices across the Internet without having to "punch holes" in the firewall or compromise the security of such devices or the corporate infrastructure.
Tags : network security, remote access, security, mobile workers, mobile workforce, remote user, remote workers, trusted access, web service security, internet security, landesk
     LANDesk
By: LANDesk     Published Date: Feb 12, 2007
This white paper discusses how the new LANDesk® Antivirus solution, available as an add-on to LANDesk® Management Suite and LANDesk® Security Suite, provides a competitively priced, front-line malware and malicious code defense for all network endpoints, including workstations, file servers, mail systems and Internet gateways.
Tags : network security, security, anti virus, virus, viruses, antivirus, anti-virus, malware, internet security, web security, endpoint security, end point security, end-point security, intrusion prevention, landesk
     LANDesk
By: ForeSee Results     Published Date: Feb 05, 2007
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Tags : website analytics, usability, customer satisfaction, foresee, foresee results, analytics
     ForeSee Results
By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
Tags : website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
     ForeSee Results
By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
Tags : website development, persuasive architecture, e-commerce software, foresee, foresee results
     ForeSee Results
By: Xactis     Published Date: Feb 02, 2007
Learn the 'bottom-up' approach to start Business Rules Extracting, Migrating and Auto Re-architecting your current mission-critical legacy system and their data, into an SOA.  This is a "how-to" presentation addressing how to get started and eventually establish an internal L2S Center of Excellence.
Tags : soa, service oriented architecture, service-oriented architecture, business rules extracting, legacy system, erp, enterprise resource planning, mainframe, citrix, xactis, application integration, application performance management, business analytics, business integration, business process automation, business process management, .net, c++, java, middleware
     Xactis
By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
Tags : organic seo, search marketing, search engine optimization, medium blue
     Medium Blue
By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Tags : conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
     [x+1]
By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
     AcquireWeb
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : live person, chat software
     Live Person
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management, collaboration, customer experience management, customer relationship management, crm, tech support, best practices, call center software, customer interaction service, customer satisfaction, customer service, marketing automation, sales & marketing software
     Live Person
By: TowerData     Published Date: Jan 20, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Tags : email list, email append, email address, cass, customer database, tower data, database, data quality, clean data, list management, towerdata
     TowerData
By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
Tags : industrybrains, pay per click
     IndustryBrains
By: XLink Technology Inc.     Published Date: Jan 15, 2007
At the wake of hurricanes and other natural disasters, Vanguard has taken steps to provide disaster data recovery for its clients.
Tags : servers, high availability, data protection, web hosting, backup, recovery, backup and recovery, failover, xlink, xlink technology, disaster recovery, colocation and web hosting
     XLink Technology Inc.
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