location data

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By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Schneider Electric     Published Date: Mar 28, 2019
While enterprises continue to own and operate in-house datacenters, their use of colocation and other outsourcing services is growing fast. Demand for colocation and wholesale datacenters, with their readily available space and power, their professional operations teams and, increasingly, their rich connectivity and value-added offerings, has never been stronger. 451 Research forecasts that the operational square footage of the global colocation and wholesale sector will grow at a healthy 7% CAGR from 2017 to 2020.
Tags : data centers, outsourcing services, schneider electric, colocation data center, data center market
     Schneider Electric
By: Schneider Electric     Published Date: Mar 28, 2019
Colocation providers are dealing with market forces that represent both great opportunity and significant challenge – in some cases from the same development. Providers have to deal with an ever-changing set of buyers, with CFOs and COOs playing an increased role in the decision-making. And they need to address emerging trends such as the Internet of Things and cloud computing, which can have both a positive and negative impact on their businesses.
Tags : decision-making, emerging threats, schneider electric, - colocation data center threats, colocation provider
     Schneider Electric
By: Schneider Electric     Published Date: Mar 28, 2019
To win the colocation race you need to be faster, reliable, innovative and efficient –all while making smarter design choices that will ensure positive returns. Customers are demanding 100% uptime and always-on connectivity –be it small enterprises to large Internet Giants–and colocation providers need to meet these expectations. The growing adoption of prefabricated data centers allows just that. With the undisputed benefits of prefab modules and building components(like speed or quality),colocation providers can manage their business today, and deploy faster in the future. Chris Crosby, CEO for Compass Datacenters, is well-known for his expertise in the data center industry. From its founding in 2012, Compass’ data center solutions have used prefabricated components like exterior walls and power centers to deliver brandable, dedicated facilities for colocation providers. Prefabrication is the central element of the company’s “Kit of Parts” methodology that delivers customizable data center solutions from the core to the edge. By attending this webinar, colocation providers will: • understand the flexibility and value delivered via the use of prefabricated construction • Hear the common misperceptions regarding prefabricated modules and data center components • learn how prefabricated solutions can provide more revenue generation capability than competing alternatives • know what key things to consider when evaluating prefabricated data center design
Tags : data centers, colocation provider, schneider electric, - modular data centers, prefabricated data center
     Schneider Electric
By: Schneider Electric     Published Date: Mar 28, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: • Hear how investors are assessing colocation providers • Understand different types of investor strategy and positioning • Explore actual case studies –success stories as well as examples where investors walked away • Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Tags : investors, schneider electric, - colocation provider, attracting investors, colo data center
     Schneider Electric
By: Intel     Published Date: Apr 15, 2019
o With foot traffic falling and online shopping options growing, retailers must find new ways to “digitize” and understand real-world behavioral data—such as in-store browsing patterns, staff attentiveness, and specific product interest— in the same way that online retail utilizes big data to optimize online experiences. They must also find innovative ways to keep customers engaged with their brands, especially in expensive brick-and-mortar locations. In this environment, managing labor costs is critical, as these costs are second only to real estate. Assigning and enabling sales associates cost-effectively is key to profitability. Retailers have an opportunity to meet their challenges by putting new data and Internet of Things (IoT) technologies to work
Tags : 
     Intel
By: HERE Technologies     Published Date: Mar 25, 2019
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable. This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements. This ebook will help you understand how Auto Mobility Operations helps: • Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK • Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data • Create a frictionless and compelling UX - with APIs, mapping
Tags : auto, mapping, location data
     HERE Technologies
By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
Tags : marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
     Location3
By: Here Technologies     Published Date: Mar 29, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
Tags : here technologies, transport and logistics
     Here Technologies
By: Here Technologies     Published Date: Apr 02, 2019
Automobile and heavy equipment manufacturers are ready to break free of the outdated state of their outbound supply chains. A lack of visibility contributes to a process that is ripe for optimization. Manufacturers need reliable partners to help establish greater visibility of their supply chains and locate assets in real time. This ebook outlines how solutions from HERE Technologies can meet common supply chain challenges and help manufactures enable proactive decision-making and greater efficiency. This ebook will help you understand how location intelligence from HERE: • Enables manufacturers tackle key supply chain challenges and begin a new phase of smart optimization • Helps manufacturers establish more accurate supply chain ETAs • Utilizes a range of technologies to provide real-time locations – both indoor and outdoor
Tags : auto, mapping, location data
     Here Technologies
By: Domino Data Lab     Published Date: Feb 08, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
Tags : 
     Domino Data Lab
By: SAP     Published Date: Feb 03, 2017
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
Tags : 
     SAP
By: Cisco     Published Date: Dec 11, 2018
The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.
Tags : 
     Cisco
By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Jan 24, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the world’s leading location platforms in 2019.
Tags : location data, transport & logistics, location services
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
Tags : location data, location technology solutions, security
     HERE Technologies
By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : location data, mapping, here technologies
     HERE Technologies
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