generating leads

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By: LeanData     Published Date: Oct 30, 2015
Consider the humble lead. Itís the lifeblood of any business. A lead represents possibility. Opportunity. And ultimately, revenue. Itís why, of course, companies spend so much time and effort generating them. Then they celebrate when leads come flooding into their systems.
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     LeanData
By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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     CloudTask
By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe youíre even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isnít the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, itís harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didnít have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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     CloudTask
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing
     Eloqua
By: Optify     Published Date: Aug 03, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? Not at all. With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads. This guide will show you how.
Tags : b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation
     Optify
By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
Tags : optify, inbound marketing, b2b marketing, seo, search engine marketing, keywords, link building
     Optify
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Tags : pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
     Pardot
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: Marketo     Published Date: Jul 13, 2015
Download this ebook to learn more about creating a lead nurturing strategy.
Tags : lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, business integration
     Marketo
By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
Tags : lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score
     Marketo
By: Act-On     Published Date: Jan 08, 2015
Itís all about the leads. Itís true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thatís not always an easy task. So how do todayís marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Tags : act-on, marketing, automation, crm, lead generation, lead engagement
     Act-On
By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
     emedia
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
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