SC Magazine Australia/NZ / White Papers / HERE Technologies / How location data boosts ad relevance: a case study with adsquare

How location data boosts ad relevance: a case study with adsquare

HERE Technologies

adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.

It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.

Tags : location data, ad tech, location targeting
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Published:  Dec 06, 2018
Length:  2
Type:  Case Study