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Scaling Data Integration to Handle Big Data

By: IBM
IBM

In today’s competitive on-line world, the speed of change in customer behaviour is increasing. In addition, in industries such as retail banking, car insurance and to some extent retail, the Internet has become the dominant way in which customers interact with an organisation.

Yet in many data warehouses today, being able to analyse customer on-line behaviour is often not possible because the clickstream web log data needed to do this is missing. It is a key point because customer access to the web has made loyalty cheap.

Tags : cyber attacks, data protection, it security, security solutions, system protector, web security, analytics
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Published:  Mar 30, 2017
Length:  16
Type:  White Paper