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Getting to Know You: How Leading Marketers Are Using Social Media Analytics

By: IBM
IBM

Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.

Tags : ibm, watson, social media, analytics, social media analytics, marketing, marketers, enterprise applications
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Published:  Aug 18, 2016
Length:  7
Type:  White Paper