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Customer Desires Vs. Retailer Capabilities: Minding The Omni-Channel Commerce Gap

By: SAP
SAP

Forrester Consulting discovered the following about customer desires vs. retailer capabilities:
  • Technology investment is critical to enabling exemplary omni-channel customer experience.
  • Omni-channel customer experience is now a brand differentiator.
  • Many retailers have reached a false state of omni-channel comfort.
  • New titles alone won’t cut it — retailers must abolish siloed channel strategies altogether.
Read this white paper to learn more about omni-channel retail and consumer expectations.

Tags : omni-channel commerce, customer desires, consumer expectations, online shopping, retail
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Published:  Apr 24, 2015
Length:  19
Type:  White Paper