SC Magazine Australia/NZ / White Papers / Bronto / "Abandon Cart Emails" Why We Don't Buy

"Abandon Cart Emails" Why We Don't Buy

By: Bronto

For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.

This report:

  • Explains why consumers are abandoning more frequently and how this could be an opportunity for marketers
  • Analyzes what the consumers want to happen when they abandon a cart and what will annoy them
  •  Examines key components of the shopping cart and email strategies

Understand the shoppers' point-of-view. Download Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment.

Tags : bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing, path to purchase, order submitting, user experience, internet marketing
Published:  Mar 28, 2014
Length:  17
Type:  White Paper