SC Magazine Australia/NZ / White Papers / Bronto / 3 Ways to Amplify Email Marketing with SMS Messaging

3 Ways to Amplify Email Marketing with SMS Messaging

By: Bronto

Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.

This short white paper is intended for e-commerce marketers who:

  • Have an email marketing program in place and are evaluating SMS as a potential add-on to help maximize email marketing revenue.
  • Are evaluating email and SMS marketing together, and want to use SMS in tandem, as a building block for list growth and engagement.

Tags : sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
Published:  Sep 09, 2013
Length:  4
Type:  White Paper