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The Top 100 E-Retailers and Customer Data Verification

Experian QAS

Customer data is critical to decision making, whether that be at a board level meeting, behind the scenes in a marketing review, or in front of clients in store or over the phone. Given the rise in email validation and the continued interest in address validation, businesses appear to leverage data quality for more than just customer communications.

This fourth annual benchmark report provides insight into data quality trends as represented by the top e-commerce and m-commerce performers. In this edition, the research compares address and email verification functionality, highlights emerging trends around m-commerce data quality practices, and points to the continuing importance of data quality in an evolving digital world.

Tags : e-commerce, m-commerce, data quality, customer data verification
Published:  Feb 25, 2013
Length:  8
Type:  White Paper